Found by people, and by the assistants answering for them.

SEO

Technical, content and authority work that keeps you ranking for the people scanning a page of results.

AEO

Answer engine optimisation — making your content clear, structured and quotable so AI assistants cite it.

Google Ads

Search, Shopping and Performance Max campaigns built for intent, with spend held to a return you can verify.

Paid social

Prospecting and retargeting across the platforms your audience actually uses, planned to feed the funnel, not vanity metrics.

Structured data & content

Answer-first pages and schema that serve human readers and machine readers from the same source of truth.

Measurement & reporting

Search and answer-engine visibility tracked and reported separately, reconciled to your own data rather than platform estimates.

AEO is optimising so that AI answer engines — ChatGPT, Claude, Gemini, Perplexity and Google's AI Overviews — can find, understand and cite your content when they answer a question. It focuses on clear answers, structured data and machine-readable facts rather than ranking positions alone.

SEO optimises for people scanning a page of search results; AEO optimises for the assistant that reads many sources and synthesises one answer. They share foundations — clean structure, fast pages and authoritative content — but AEO leans harder on answer-first writing, structured data and being quotable, and it is measured differently.

We improve the odds; no one can guarantee a citation. We make your content the clearest, best-structured source on the questions you care about, so answer engines are more likely to draw on it, and we track where you are cited over time. We will not promise placements we cannot control.

Yes. We run Google Ads and paid social alongside the organic work, with conversion tracking that reconciles to your own data rather than the platform's optimistic numbers. Paid and organic are planned together so they compound instead of competing for the same clicks.

We report classic search — rankings, clicks and organic conversions — separately from answer-engine visibility, which we track through citations, referral traffic from AI assistants and share of answers on your priority questions. You see each audience on its own terms rather than one blended number.

Paid channels can show signal within days once tracking is trustworthy. SEO and AEO are compounding: expect early movement in roughly two to three months and a clearer trend by six, depending on your starting authority and how competitive the questions are.