Enterprise Engineering & Growth Consultancy | Minetta Partners
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Enterprise engineering & growth — Liverpool, UK

Enterprise solutions built for scale.

We build and repair the commerce, data and AI systems that scaling UK businesses run on — for the CTOs and operations directors who have to answer for them.

Minetta Partners is an engineering firm that works on the systems businesses cannot switch off — storefronts taking real orders, warehouses that must reconcile, models that answer to customers.

Five practices

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01

Commerce Architecture

WooCommerce and Shopify run at volumes their defaults were never designed for. We re-architect them so peak trading is uneventful.

Headless builds Replatforming Multi-store / multi-currency Checkout & payments ERP / OMS / PIM integration Migration without traffic loss
02

AI Integration

Language models are only useful once they are wired to your data, your rules and someone's approval. We build the plumbing and the brakes.

Retrieval over company data Agentic workflows Support & sales automation Human approval gates Evaluation & guardrails Cost control
03

Data Infrastructure

Most reporting arguments are really data-model arguments. We settle them at the source, so the numbers in the board pack reconcile.

Warehousing Pipelines Event tracking Server-side tagging Identity resolution Attribution & dashboards
04

Performance Engineering

Speed is a revenue line and an infrastructure bill at the same time. We work on both ends of it.

Core Web Vitals Edge & caching architecture Database & query optimisation Load & scale readiness Cost per request
05

Digital Marketing

Search now has two audiences: people and the assistants answering on their behalf. We optimise for both, and report them separately.

SEO AEO — answer engine optimisation Google Ads Paid social

Three movements

01 — Diagnose

Find the load-bearing problem

Two to three weeks inside the codebase, the data and the numbers. You get a written assessment with a ranked list of what to fix and what it costs to leave alone.

02 — Architect

Design it before building it

Target architecture, migration path, rollback plan and the sequencing that keeps trading uninterrupted. Signed off by your team, not just ours.

03 — Operate

Run it until it is boring

Build, release and monitoring, then a deliberate handover. The engagement ends when your team can run the system without us in the room.

What a partnership actually looks like →

Selected work

All engagements →
Commerce Architecture · Replatform

UK multi-brand retailer

A WooCommerce estate that stalled every peak trading weekend. We rebuilt it headless behind an edge cache, moved checkout onto its own path, and migrated the full catalogue with no loss of traffic or search rankings.

Outcome — peak weekend served at 3× previous load, zero downtime
Data Infrastructure · Attribution

B2B subscription business

Finance and marketing reported a different revenue number every month. We rebuilt the warehouse, resolved identity across the funnel, and moved attribution server-side so the figures reconcile at the source.

Outcome — one revenue number the board and marketing both sign off
AI Integration · Support automation

Managed services provider

A support team buried under repetitive tickets. We wired a retrieval assistant to their documentation and ticket history, put every answer behind a human approval gate, and set evaluation to run on each release.

Outcome — routine first responses handled, full audit trail retained

Representative engagements, anonymised under NDA. Named clients and verified metrics are published only once signed off in writing.

If something is already breaking, start there.

Send the symptom, not the brief. We will tell you whether it is a problem we should take, and what we would look at first.

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