Work on systems that cannot switch off.

UK multi-brand retailer

A WooCommerce estate that stalled every peak trading weekend. We rebuilt it headless behind an edge cache, moved checkout onto its own path, and migrated the full catalogue with no loss of traffic or search rankings.

B2B subscription business

Finance and marketing reported a different revenue number every month. We rebuilt the warehouse, resolved identity across the funnel, and moved attribution server-side so the figures reconcile at the source.

Managed services provider

A support team buried under repetitive tickets. We wired a retrieval assistant to their documentation and ticket history, put every answer behind a human approval gate, and set evaluation to run on each release.

Online marketplace

Slow category pages were costing conversions and inflating the hosting bill in equal measure. We reworked caching at the edge, tuned the heaviest database queries, and brought Core Web Vitals within Google's targets.

B2B software vendor

Strong organic rankings, but invisible to the AI assistants their buyers now ask first. We restructured the content and structured data for answer engines, and set up reporting that separates human search from AI citations.

The systems we work on are business-critical, and most of our clients prefer not to advertise where those systems were once fragile. We publish representative engagements under NDA so the work is honest and useful without exposing anyone. Named clients and verified metrics are published only once signed off in writing.

Yes, on request and once the relevant client has agreed. We will introduce you to a reference whose situation is close to yours, rather than a generic testimonial, so you can ask the questions that actually matter to your decision.

We measure the outcome the engagement was hired to change — peak-trading stability, one reconciled revenue number, faster pages and lower cost per request, or resolved support volume — and we agree how it will be measured before the work starts. We do not report vanity metrics.

We work with UK enterprises whose commerce, data and AI systems cannot be switched off — retail and multi-brand e-commerce, B2B and subscription businesses, and managed services and technology providers. The common thread is scale and a system that has to stay up, not a particular industry.