Insights on Enterprise Engineering, Data & AI | Minetta Partners
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Insights

Writing on the systems businesses run on.

Insights is where Minetta Partners publishes writing on enterprise engineering — commerce, AI integration, data infrastructure, performance and search. Each piece is practical, grounded in work we have actually done, and written for the people who run these systems rather than for search engines. The first articles are in preparation and will appear here.

In preparation

Commerce Architecture Coming soon Replatforming without losing SEO traffic Why organic traffic dips after a migration are almost always a planning failure — and the parity checklist that prevents them. Digital Marketing Coming soon What AEO actually changes for B2B Answer engine optimisation has a second audience — the assistants answering on a buyer's behalf. What that changes, and what it does not. Data Infrastructure Coming soon Server-side tracking after cookie loss When measurement erodes, the fix is architectural. What server-side tagging and identity resolution recover, and what they cost to run. AI Integration Coming soon Where the approval gates go in production AI A demo has no brakes; a production system needs them. Where to place human approval, evaluation and cost limits before you ship.

New writing is published on this page as it is ready. These are working titles for pieces in preparation — we do not post placeholder articles or invent publish dates. To be told when the first ones go live, start a conversation.

Insights — common questions

We write about the engineering behind commerce, AI integration, data infrastructure, performance and search — the decisions and trade-offs UK enterprises actually face, not vendor marketing. Each piece is grounded in work we have done and written to be useful to the people who run these systems.

Publishing cadence is still being set as the first pieces are finalised. Rather than commit to a fixed schedule and pad it with filler, we publish when we have something genuinely useful to say. New writing appears on this page as it is ready.

Yes. The simplest way is to start a conversation through our contact page and tell us you would like to hear when we publish, or to follow Minetta Partners on LinkedIn. We do not run a high-volume mailing list, so you will only hear from us when there is something worth reading.

Working on a problem we should be writing about?

Tell us the symptom. We will tell you whether it is a problem we should take, and what we would look at first.

Start a conversation